How do a company’s marketing and sales strategies work?
Mainly, the sales automation and marketing automation department work together. On attracting and driving the visitors towards its content; turning them into leads and organizing, collecting and chasing the leads. This gets a little chaotic in there, with all the visitors and the driving content and chasing the leads. How about changing all this chaos into a rather clear procedure of automation? How about embracing one’s own task of marketing and sales differently? Seems like a solution here, doesn’t it?
As a company of varied works, it gets a little too chaotic. For us to cope up with the mingling of sales automation and marketing automation and the disorganization of all the data. Learning about marketing automation and sales automation has created a rather contagious sigh of relief.
Marketing Automation is a large concept with minimal work effort. Let us consider it by taking our company as an example. Developers Nation designs websites, mobile apps. It gives I.T. solutions and consultancy, has a blogging page about the recent technological innovations. For which I am currently writing for, and a question and answer forum for any difficulties that our clients or regular developers face.
Marketing Automation works as a savior.
The content on each of the above platforms are developed by a writing team, and the blogs keep getting updated. Here, when a visitor drives in; it can be all kept a score of, the visitors who seem somewhat temporary and some new visitors. Ones who drive in only because of our latest digital workshop on web designing, registers her/his email with us. This email is the main key for the progress here. With marketing automation the work gets synchronized; the registered email receives regular updates on the blogs from our website and the schemes for web designing. The response here gets recorded and works in two ways if the user opens the website through the emails links sent. The advances are sent regularly and in case there is no response the email sent will be of a different aspect.
Here comes another turning point from the company with a different app designing scheme. When the registrars here open up the scheme, it will be the right time to show for some discount offers to them. For our services and then it will be converted into a sale.
Sales Automation is used to automate the functioning of business tasks of sales, which includes processing of orders, management of contacts, information sharing with the buyer. Inventory monitoring and control, tracking the orders, sales forecast analysis employee performance evaluation and the most traditional way of connecting sales automation with the Customer Relationship Management (CRM). Use tools to track, manage and forecast opportunities from the customers and give a rather personalized method due to one to one support provided to the buyers.
Sales Automation and Marketing Automation Together
Now one would think that the work is done here, but marketing automation has much more to offer. This one sale can be converted into a life time customer by ensuring regular email marketing with feedback links on social media. Updates and specifically by interlinking this with Sales Automation. Here sales automation organizes the responses from the customer and upgrades selling programs from one to another for every customer.
Sales Automation and Marketing Automation can work at their specific areas here, create a brilliant market sale and with least amount of effort. As recent as this concept is, as efficient it gets.
I hope you liked my article and please comment with your review and feedback so that we can come with better content Again. Also if you have any query you can ask it on our Discussion Forum.